Whether you’ve already had a website built for your chiropractic office or are considering doing so, there are a variety of marketing techniques and tools that you’ll want to utilize in order to grow your practice. One of the more effective marketing strategies is with the implementation of SEO, which stands for search engine optimization. This marketing tool can be used to increase awareness, while also bolstering customer conversion rates. To properly use this tool, you’ll need to understand more about what SEO is and the various techniques you can use to bring in organic search traffic.
What is Search Engine Optimization?
Search engine optimization refers to the act of optimizing your website for search engines like Google and Bing. This type of marketing is considered to be organic because it doesn’t involve any sort of paid advertisements. When you type a word or phrase into a search engine, you’ll be provided with a list of websites, articles, and videos that are related to your search query. Most people tend to only look at the first few search results that are listed on the page, which means that any search results on the second page or further are likely overlooked. Search engine optimization can help you take your chiropractic business to the top of search engine results for certain keywords, which can bring in new customers.
When a word or phrase is typed into a search engine like Google, that search engine will then display the most relevant results. Your goal is to appear towards the top of search results for a large number of words and phrases related to chiropractic care. There are many ways in which search engine optimization can factor into your website design and marketing strategy, which include how other websites link to your site and which words you place on your website landing page and blog posts.
Why Search Engine Optimization is Important for Your Chiropractic Practice
If you’re wondering why it’s important for your chiropractic business to use SEO, search engines like Google are exceedingly popular and are used by millions upon millions of people across the world every day. Whenever an individual doesn’t know the exact website that they want to go to, they will typically use a word or phrase to search for the website or product in question. When they do, you want your chiropractor to appear towards the top of search results so that you can bring in new customers and grow your business.
You should also be aware of the fact that SEO is only growing in popularity with marketers, which means that you’ll be left behind if you don’t modernize your marketing campaign. Over 60 percent of marketers have stated that improving SEO and boosting organic search traffic is their main marketing priority. While it’s true that social media and similar sources can help bring traffic to your website, the main form of navigation by the majority of internet users is with search engines. Another great aspect of SEO is that it’s a form of targeted marketing. Anyone who reaches your site from a search engine will be someone who is searching for something related to chiropractic care, which makes it likely that they will be interested in what you offer.
As an example of the importance of SEO to your chiropractic office, let’s say that there are 50,000 searches related to chiropractic care each day. If you’ve used SEO to good effect with your website, it’s likely that your company’s website will be listed towards the top of the results for most of these searches, which provides you with a much higher opportunity for bringing in new traffic. It’s also important to understand just how valuable search queries are. In most cases, search engine traffic can be the difference in whether or not your business sees success within the online market. If you optimize your website around the proper search queries, the amount of visibility and traffic that you gain for your website should be substantial. Given the very low cost of implementing SEO in comparison to other forms of marketing, the investment you place in SEO can provide you with a very high ROI.
Effective SEO Techniques for You to Implement
Once you’ve made the decision to grow your practice with organic search traffic, there are a range of SEO techniques that you can implement with your website. Keep in mind that it’s possible to hire a professional to assist with search engine optimization for your business if you want to make sure that you get the best results possible. If you attempt to perform the SEO yourself, you should know that more than 50 percent of all search queries in 2018 have been at least four words long. As such, you’ll need to focus on key phrases, which are often referred to as long-tail keywords.
Focus on Keyword and Topic Research
The first step towards any successful SEO campaign is to engage in extensive keyword research so that you can find a large number of topics for your keywords and phrases that your target audience may be interest in. When you’re focusing on keyword research, make sure that you try to find keywords related to chiropractic care that have a low amount of competition but a high search volume. You’ll then focus on creating a web page that’s centered around this specific keyword. By using this keyword or phrase numerous times within a web page on your site, Google and other search engines will detect the high usage of the word.
If you want to obtain an even better result, you could focus on the topic that the keyword is about instead of solely focusing on the keyword when making content for your website. The reason for this is simple. When focusing on a keyword during content creation or the writing of a chiropractic blog article, you may only rank well on Google with that sole keyword. When writing an in-depth article on the topic that the keyword is about, it’s possible to rank highly on Google search results for a large number of different keywords and phrases.
Consider Accelerated Mobile Pages
Accelerated Mobile Pages are essential aspects of your SEO plan if you want to reach customers who primarily browse the internet on their mobile devices. This tool helps you create mobile web pages in a rapid manner. Using this tool will allow your website pages to load much quicker on mobile devices, which is a very important factor with Google’s SEO algorithm. Websites with quick loading pages will always perform better in Google search results.
Re-Optimize Your Current Content
If you create chiropractic content or blog posts for your website on a regular basis, you might believe that you can optimize one piece of content and then move on to the next without ever looking back. However, re-optimizing your older content can be highly beneficial to your SEO goals. Before you start re-optimizing this content, it’s important that you obtain an SEO audit for your website. This type of audit will examine your site performance and can identify how well or otherwise SEO has been implemented. This tool will then provide you with recommendations on how to improve your SEO keywords and URLs.
There’s no better time to utilize search engine optimization then right now. Waiting only serves to provide your competitors with more time to modernize their own websites.